Juniper UK Dear New Year’s Me

Is the New Year really a ‘New You’ if you’ve made this promise before?

The Eucalyptus team created a wicked TVC spot for Juniper UK. With the beautiful footage the team captured on film, the nostalgic quality of the grain, and a script accompanied by an apology of a British accent from Yours Truly, Thomas Giomarco Quiros and I whipped up a brand new spot that focuses on the endless self-blame loop that comes with the “reinvention” of New Year’s resolutions.

It’s not the start of a ‘new you’ — it’s an end to the cycle of shame.

Copywriting | Moonlit as a British VO artist

Team: Eucalyptus