https://www.caitlin-obrien.com/about daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/3fa6dff2-f871-44c7-8f8c-666e7f730173/CailtinBoss.jpg About - Howdy I’m a Leo, I like long walks on the beach, and I wrote a sex toy commercial that received 69 advertising standards complaints. La dolce vita I wrote, directed and shipped ads for 5 years for Eucalyptus - growing from Series A fundraises to $1billion USD exits. I’ve directed a comedy revue titled “UTS Revue: A Netflix Original” using Netflix branding in its entirety, and received absolutely no copyright infringements or C&D letters (I’m well-versed in parody law, and talk of the show probably never made it to Netflix HQ). I made TikToks about snoozing your contraceptive pill alarm, and having acne, and flaccid penises. And I ran a LinkedIn page for a dildo. In my past lives, I was a high school English teacher. I wrote a thesis that you probably never read. And I made your soft serves when they were still 30 cents on the Loose Change Menu. Those were the days, huh? If you like what you read, get in touch below. Or follow me on @icoulddoitbetter where I curate all the weird and wonderful copy I see. — AWARD School 2022 | 3x briefs on The Wall Featured on ABC’s The Gruen Transfer UTS Bachelor of Public Communications (Public Relations) | UTS Bachelor of Creative Intelligence and Innovation (First Class Honours) President of UTS Creative Revue and Performance Society (CRAP) — Advertising Marketing Social Media Public Relations (PR) https://www.caitlin-obrien.com/work daily 1.0 2026-03-11 https://www.caitlin-obrien.com/work/award-school-folio monthly 0.5 2023-06-12 https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/046ccebe-053d-4d89-9c6b-2da9f381e782/Brief+1.jpg Work - AWARD School ‘For the cleanest glass’ https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/2b9994b7-5b32-44da-aa11-5bf06f58be54/Brief+4.jpg Work - AWARD School ‘Beer without the consequences’ https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/328d5766-209e-4d39-a4ea-9a0594199d70/Brief+8.jpg Work - AWARD School ‘Pets are part of the family, too’ https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/bb0067fd-4152-4ba3-bb6d-0763b4c92404/Brief+3.jpg Work - AWARD School ‘Give your old furniture a second life’ https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/2870427c-ef5a-4633-805f-dfd821c2359b/Brief+10.jpg Work - AWARD School 'Australian society is now made up of more people over the age of 65 than ever before. How can we help this huge group of retirees stay healthy and happy into old age?' https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/4c709368-09a4-4f68-be48-6d98609ac635/Brief+5.jpg Work - AWARD School ‘Nicorette helps break your habit' https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/44d7febd-8576-49e1-ac82-57af877ba7f1/Brief+2.jpg Work - AWARD School 'There's a used car for every driver' https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/f6c501ec-d289-4255-b444-02b6ce3eee09/Brief+6.jpg Work - AWARD School 'Winter is different in New Zealand' https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/f68047a8-3e25-4a25-b534-59d08416739e/Brief+7.jpg Work - AWARD School ‘Don’t just dream it, build a website’ https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/15827b99-4f0e-428d-99a7-2c90ffb93c4d/Brief+9a.jpg Work - AWARD School 1/2 ‘Every ticket to Taronga Zoo helps animals in the wild’ https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/508675da-85f4-4126-8b3a-e0e4dc15f7ad/Brief+9b.jpg Work - AWARD School 2/2 ‘Every ticket to Taronga Zoo helps animals in the wild’ https://www.caitlin-obrien.com/work/normal-prudes monthly 0.5 2023-09-13 https://www.caitlin-obrien.com/work/pilot-olympics monthly 0.5 2023-09-13 https://www.caitlin-obrien.com/work/juniper-dr monthly 0.5 2023-09-13 https://www.caitlin-obrien.com/work/software-anti-ageing-dr monthly 0.5 2023-09-13 https://www.caitlin-obrien.com/work/juniper-uk-launch monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/faae582e-25e4-438d-a7e1-789249b915ed/image.jpg Work - Juniper UK Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/475b5988-eb5a-4195-8186-719d235376f3/This+not+detox+tea Work - Juniper UK Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caitlin-obrien.com/work/uts-revue-a-netflix-original monthly 0.5 2023-06-12 https://www.caitlin-obrien.com/work/eucalyptus-socials monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/608a7a3e-66b5-4171-b6eb-aed9a94ee863/i+meet+someone+meme.png Work - Eucalyptus Socials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caitlin-obrien.com/work/software-acne-patients monthly 0.5 2023-09-13 https://www.caitlin-obrien.com/work/normal-this-is-normal monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/95e336ba-f663-41a1-991b-4ddee3bbb1e5/NORMALposters.png Work - NORMAL 'This is Normal' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/fc75717c-69c2-4f67-b9bb-1284542f2ba8/surfers.png Work - NORMAL 'This is Normal' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/fda0d98b-ead8-4277-9212-9fd54f50b2b4/Coasters.png Work - NORMAL 'This is Normal' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/0f0bc3d9-7a43-4cf7-95b9-42d9d6aa8c32/billboard.png Work - NORMAL 'This is Normal' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/a6cd8fc5-483f-429b-9f11-d6827905a95b/poster+in+the+wild.png Work - NORMAL 'This is Normal' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caitlin-obrien.com/work/juniper-uk-patient-stories monthly 0.5 2025-04-30 https://www.caitlin-obrien.com/work/juniper-research-explained monthly 0.5 2025-04-30 https://www.caitlin-obrien.com/work/juniper-au-uk-dont-weigh-in monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/62ba8f19fa87d611c2019ed9/f776f33d-fac7-473a-a138-3b76ac5cf870/don%27t+weight+in+on+my+weight.jpeg Work - Juniper AU/UK Don't Weigh In On My Weight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caitlin-obrien.com/work/juniper-uk-dear-new-me monthly 0.5 2026-03-11